Dragamonz

Spin Master & HappyGiant unveil new collectable, trading card and AR-fused franchise, Dragamonz

Spin Master has lifted the lid on a new toy franchise that looks to blend collectable figures with the action of a trading and battling card game, all while using the power of AR technology.

A leap forward in the hybrid toy stakes, Dragamonz is a line of collectable eggs that can be smashed open to reveal the half-animal, half-dragon figure inside. There are 72 different characters to collect, each coming with its own trading cards that can be used in a battling game.

Further to this, kids can then bring their dragons to life through an augmented reality (AR) mobile app for iOS and Android, and that’s all before the new Dragamonz animated series lands this autumn.

“Dragamonz gives kids everything they are looking for in a toy experience, from collectability to battling,” said James Martin, senior vice president and global business unit lead, Spin Master. “We know that kids are hyper-connected to mobile devices both for entertainment and gaming, and this fun, collectable toy line, complete with episodic series and digital battling app companion, provides a fully immersive experience into the world of Dragamonz.”

The Dragamonz app, designed by pioneering AR design firm HappyGiant, lets kids experience augmented reality, multiplayer battling wherever they are. Kids can scan in their cards with a mobile device to unleash Dragamonz into their game, extending the play experience.

“The Dragamonz app includes an in-depth mobile trading card game that uses AR as a platform to bring the Dragamonz battles into kid’s worlds as a connected experience to the physical cards and toys,” said Mike Levine, CEO of HappyGiant. “We are thrilled to work with Spin Master to bring to life this amazing new property.”